News, Resources, & Musings

AI for the Admissions Edge? Think Again.

Not long ago, a prospective client I had had a few conversations with told me they were going to work with another consultant because they were charging less for comprehensive services that utilized AI to streamline the college research and comparison process. I...

Middle-Income Woes: Paying for College

When “Jim” and “Pam” sent their first child to college, they were thrilled that their daughter was accepted to her first-choice school, their state’s flagship public university. That education came with a total cost of attendance around $27,000 per year. Their...

The Price We Pay for Private Student Loans

I met Mary in an American Lit class at Iowa State University when I was 23. We were the same age, both pursuing second degrees in education after obtaining first degrees from public universities. We became friends quickly and bonded over shared classes and a similar...
College Counseling for Underclassmen

College Counseling for Underclassmen

College applications have become more holistic over the past decade, which means it has changed dramatically from a generation ago.  Today, schools don’t just care about your GPA and test scores.  They want to know so much more about you, what makes you tick, and how...

What College Counseling Can Save You

What College Counseling Can Save You

TIME- Working with an experienced professional helps you better manage the research, application, and decision process in a targeted, goal-focused way.  When you don’t have to waste hours researching how to apply, you can spend time on the things that bring you joy....