News, Resources, & Musings

Students Matter More: Rejecting AI as a Solopreneur Without Regrets

In the AI era, more college counselors than ever feel pressured to embrace the technological future and incorporate AI into their practices. Families often expect it as well, believing that embracing AI in the college admissions process will bring down costs and be...
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College counseling is becoming credentialed! Why that’s GREAT for families.

Not all college counselors are created equally. Some commit themselves to continual professional development, while others coast on outdated knowledge and unproven tech. So color us pleased to learn this month that the profession is finally becoming credentialed, a...
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AI for the Admissions Edge? Think Again.

Not long ago, a prospective client I had had a few conversations with told me they were going to work with another consultant because they were charging less for comprehensive services that utilized AI to streamline the college research and comparison process. I...
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Know Your College Admission Terms

Know Your College Admission Terms

The admissions process brings some confusing terminology.  Educate yourself with our handy guide. Regular Decision (RD)- Choose this if you need the most time to complete your application before the deadline. Early Action (EA)- Students applying EA usually must...

College Counseling by the Numbers

College Counseling by the Numbers

According to the National Association of College Admission Counseling (NACAC), the average high school student only receives about 38 minutes a year in college planning time with their high school counselor.  How can that be? you might be thinking.  They should be...

College Counseling for Underclassmen

College Counseling for Underclassmen

College applications have become more holistic over the past decade, which means it has changed dramatically from a generation ago.  Today, schools don’t just care about your GPA and test scores.  They want to know so much more about you, what makes you tick, and how...

What College Counseling Can Save You

What College Counseling Can Save You

TIME- Working with an experienced professional helps you better manage the research, application, and decision process in a targeted, goal-focused way.  When you don’t have to waste hours researching how to apply, you can spend time on the things that bring you joy....